Here are the basics...

A fractional CMO is a senior marketing executive who works on a part-time or project basis. This can be a cost-effective way for businesses of all sizes to access the expertise and experience of a top-level marketing leader without having to hire a full-time CMO.

In essence to hire a full-time CMO who knows what they are doing it might cost you roughly $150k to $250k. Now if that is in your budget, this article might not the best one for you, because you are above our tax bracket. Now for the rest of us with conservative budgets, read on.

Fractional CMOs can help businesses in a variety of ways, including:

• Developing and implementing marketing strategies
• Managing marketing budgets
• Leading and developing marketing teams
• Overseeing marketing campaigns
• Measuring and analyzing marketing results

Now lets dive into it.

Developing and implementing effective marketing strategies:

Setting an OKR for your marketing team can be complex. This not an area a lot of founders and CEO are excellent at. As you hit the growth phase of your business, developing an effective marketing strategy to match and an ambitious OKR becomes a big deal.

A fractional CMO can help you develop a marketing strategy that is tailored to your specific business goals and target audience. They can also help you implement that strategy effectively, using the latest marketing tools and techniques. Marketing is not linear, so you need someone who knows how to navigate the murky waters and still arrive at the desired destination.

Managing your marketing budget efficiently:‍

A fractional CMO can help you create a marketing budget that is aligned with your business goals and resources. They can also help you track your spending and make adjustments as needed to ensure that you are getting the most out of your budget. This includes helping your team optimize their operations and choosing the right tools that produce the best results on the most affordable budget.

Leading and developing your marketing team:

A fractional CMO can provide leadership and guidance to your marketing team. They can also help you develop and train your team members so that they have the skills and knowledge they need to be successful. In other cases, you might be hiring a marketing agency and you may need to rely on your CMO to do due diligence on their competency, and design a project plan they will have to work with to maximize your ROI.

Overseeing your marketing campaigns:

A fractional CMO can oversee your marketing campaigns and make sure that they are on track and meeting your goals. They can also help you troubleshoot any problems that arise. Sometimes you have different types of marketing campaigns going on in real time, from digital marketing (SEO, SEM, PPC and Email Marketing) to Experiential Marketing and other offline marketing activities. Having a pair eyes backed with the right experience and skillset overseeing these efforts is the first step in ensuring that you maximize your marketing ROI.

Measuring and analyzing your marketing results:

A fractional CMO can help you measure the results of your marketing campaigns and identify areas where you can improve. This information can be used to refine your marketing strategies and get a better ROI. This is important if you have any plans of scaling your marketing efforts. Knowing what work(s) or worked based on analyzing true results can push your business to new heights.

‍

One final word:

A fractional CMO can 100% help your business maximize ROI from your marketing efforts. Marketing can be scary if you do not know how to run the yard or have the time for it. With an experience fractional CMO, you are getting the best skillset needed to grow youe business while saving 75% of the cost it would require to hire a full time CMO. The impact that a Fractional CMO can have on your business is dependent on the freedom you allow them to have and the weight of your marketing ambitions. Contact us today for a consultation.